We Gave Memory-Optimized Tables a Hash Lookup — Then Tried Pattern Matching Instead
Introduction It was the week before Black Friday — the biggest online ad rush of the year. Our US-based ad-tech platform was gearing up for an insane traffic spike. Hundreds of real-time campaigns were about to go live across multiple brands, each with thousands of user sessions flowing through our system. Every incoming user impression […]
2025-07-22
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