My background is I have been working with computers since I was about 12. My first "career" job in this industry was with network administration where I became the local DBA by default. I have also spent lots of time administering Netware and NT networks, developing software, managing smaller IT groups, making lots of coffee, ordering pizza for late nights, etc., etc.
You can find out more about me on my blog (www.voiceofthedba.com) or LinkedIn (www.linkedin.com/in/way0utwest)
While relational developers and administrators might always want to use a database, that might not be the case for those that analyze data. Steve suggests you help them see the value of a database platform.