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Getting to know your customers better – cohort analysis and RFM segmentation in R

It often pays to use a tool like R, in conjunction with a relational database, to quickly perform a range of analyses, and graphs, in order to ensure that you're answering the right question, to explore alternative hypotheses, or to provide insight into a problem. Feodor demonstrates how to quickly, and interactively, explore the ways that customers purchase goods and services using cohort analysis.

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Question of the Day

Running SQLCMD II

I run this command to start SQLCMD:

sqlcmd -S localhost -E -c "proceed"
At the prompt, I type this (the 1> and 2> are prompts):
1> select @@version
2> go
What happens?

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