Getting to know your customers better – cohort analysis and RFM segmentation in R
It often pays to use a tool like R, in conjunction with a relational database, to quickly perform a range of analyses, and graphs, in order to ensure that you're answering the right question, to explore alternative hypotheses, or to provide insight into a problem. Feodor demonstrates how to quickly, and interactively, explore the ways that customers purchase goods and services using cohort analysis.
2015-07-06
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