Brent demos a single query plan that asks for 2 identical indexes on the same table.
Rob Farley looks at information exposed in query plans about residual predicates and actual rows read, showing how Plan Explorer helps identify the issue.
Fabiano introduces another ShowPlan operator that is used to build a query plan, or perform an operation specified in the DML. Once again, Fabiano demonstrates why it is important to be aware of these operators when getting queries to perform well.
Before you can tackle any performance issues with a working database, you need to know which queries to work on first: The ones that are taking the most time in total, and which are the most expensive in terms of cache, CPU and disk. Although SQL Server Management Studio can help, it isn't long before you need an armoury of DMVs to provide you the statistics to find the culprits.