Data Analysis

A Data Science Approach in Product Analytics

  • Article

A significant part of product development is A/B testing. Simply put, this is where companies and product managers test to see a new version of their product versus the older one to make sure it’s worth publishing their features to the entire user base. In order to do this, an A/B test needs to be set […]

4.8 (5)

2020-04-20

2,324 reads

Building or Buying Analytics

  • Editorial

One of the decisions that I've been involved with at the beginning of every software project is whether to buy software to solve the problem or build our own. This might be a quick "is there software anyone knows about to do this?" query, or an in-depth review of the marketplace or something in between. […]

2019-06-08

189 reads

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