James Serra

James is a Data Platform Architecture Lead at EY, and previously was a big data and data warehousing solution architect at Microsoft for seven years. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

Data Fabric defined

Another buzzword that you may have been hearing a lot about lately is Data Fabric. In short, a data fabric is a single environment consisting of a unified architecture...

2021-06-21 (first published: )

298 reads

Modern Data Warehouse explained

I created a short YouTube video (20 minutes) that is a whiteboarding session that describes the five stages (ingest, store, transform, model, visualize) that make up a modern data...

2021-05-12 (first published: )

979 reads

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