James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

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Accept the no and move on

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Here is a short emotional intelligence (EI) post for today, courtesy of Seth Godin....

Don’t Fight with AI

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I was recently trying to handle a simple task with a few AI tools...

Narrow Task Decomposition in AI Pipeline Agents

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A nightly load into sales_fact fails. Ask an orchestrating agent to break down the...

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Searching for my own posts

By pietlinden

I have a really stupid question... Is there an easy way to search for...

How to Work with On-Premises AI Models to Generate T-SQL Code

By Daniel Calbimonte

Comments posted to this topic are about the item How to Work with On-Premises...

Escaping Strings

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Escaping Strings

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Question of the Day

Escaping Strings

The STRING_ESCAPE() function requires 2 parameters in SQL Server 2025. The first is a string of text and the second is the type of escape rules being used. What are the options for the second parameter?

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