James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

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Azure SQL MI License free?

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A common setup when leveraging the cloud is to use the cloud for Disaster...

Foreign Keys in SQL Data Generator

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A customer recently asked about using FKs in SQL Data Generator, and I decided...

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I try to keep an eye on the Humble Bundle bundles for books. The...

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Query Execution Modes

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The Art of the Code Review

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there is a field userid, firstname and last name which is allowing such userids...

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Question of the Day

Query Execution Modes

What are the two distinct processing modes that the SQL Server Database Engine can use to process T-SQL statements?

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