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Getting to know your customers better – cohort analysis and RFM segmentation in R

It often pays to use a tool like R, in conjunction with a relational database, to quickly perform a range of analyses, and graphs, in order to ensure that you're answering the right question, to explore alternative hypotheses, or to provide insight into a problem. Feodor demonstrates how to quickly, and interactively, explore the ways that customers purchase goods and services using cohort analysis.

2015-07-06

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Question of the Day

RegEx Functions IV

I have this data in a table in a SQL Server 2025 database:

EmailAddressID EmailAddress
7              dylan0@ADVENTURE-WORKS.COM
8              Diane1@ADVENTURE-WORKS.COM
If I run this query, which row(s) are returned?
SELECT top 10
 *
 FROM person.EmailAddress
 WHERE REGEXP_LIKE(EmailAddress, '^D', 'i')
 AND BusinessEntityID IN (7,8)

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