Both options have their advantages and disadvantages. Neither is universally right for all situations. Understand the differences before picking the model that works for your situation.
Even a database development framework like Sql Server Data Tools (SSDT) doesn't get it right all the time, and there are ten deployment 'gotchas' in particular that can cause some head-scratching amongst developers to get right. From his unique perspective of creating a tool to make such deployments in SSDT less stressful, Dan Nolan discusses each pitfall and how to avoid it, whether you have ReadyRoll or not.
SQL Server Data Tools (SSDT) provides, via the DacPac, interesting support for verifying not only those references within the database, but also those to other databases even if they are on other servers. Although it is adds an extra level of complexity to deployments, it can increase the probability that deployments will succeed without errors due to broken references or binding errors. Ed Elliot investigates.