James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

Blogs

dataMinds Connect 2026 – Slides & Scripts

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You can find the slides and SQL scripts for my session “Spice up your...

How to Clear the SSMS Cache (SSMS 21 and Later)

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How to Clear the SSMS Cache (SSMS 21 and Later) Updated...

The flight recorder: Replaying what an AI agent did on my SQL Server

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“What exactly did it do on my server?” is the first question a DBA...

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Question of the Day

Checking the Error Log III

If I want to run sp_readerrorlog on SQL Server 2025, what permissions do I need?

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