The Arms Race
There have been a few articles lately on product placement and now one on interactive ads coming to various media outlets, primarily television, as advertisers struggle to cope with digital technologies such as TiVo and their impact on viewers' habits.
We've made a few changes here lately that likewise have been testing the boundaries of advertising with our "double underline" experiment in July and August as well as the "Page Peel" advertisement in September. Those changes weren't made lightly as we three personally don't like advertising that's too intrusive. But we are also running a business and want to increase revenue as well as ensure that the vendors that support us and the community can communicate with you.
So with that in mind, the poll is...
Is advertising getting too annoying?
The quick and easy answer is "yes" though I'd like you to think for more than a second. I have a TiVo and it's how I watch much of my media, mostly because I need things time shifted. When they're on, I'm often busy, so being able to defer entertainment to late at night or another day is key. But it means that I fast forward through commercials and it's annoying to watch the nonsense even at high speed.
But I've found that some ads get me to stop and check them out. I've even rewound the show sometimes to watch an ad again. Admittedly most ads aren't that interesting, but some are and are worth watching.
And more importantly, as I pay attention, I find myself getting information from ads. I learn about new products and new possibilities though I admit that I don't really believe the ads. I still need to research things myself, but I do like seeing a good advertisement.