When I read this blog post, I was transported back to simpler times, when I learned to develop applications on 8088 processors. Back then, to make the system go faster, we learned to do less. It's certainly true that the less work a system performs, the faster it can complete the limited set of things it must do. Working within C code, most programmers I knew back then tried to optimize algorithms by reducing the amount of work that our CPUs needed to perform.
In T-SQL, we don't have the low level of control we might have in other languages. In fact, our language has a relatively small number of instructions that we we use to build queries and applications, though that number continues to grow and expand over time. I am grateful for that, but also realize this brings with it additional chances for developers to write code that does more work than necessary.
For much of our work, optimization consists of finding ways to group our operations together. Building a set-based solution takes advantage of the way in which SQL Server most efficiently processes instructions. Far too often there are developers that write inefficient code because they apply techniques they've learned from programming applications in some other language, or even from some other relational database.
For a given system, there is a known amount of work that can be done in a period of time. There are also restrictions on the various resources involved (disk, CPU, network, etc). Reducing the load for each of these resources, especially in multi-user systems, can dramatically increase the performance of your system. SQL Server is built to manage concurrency in a variety of ways, but poorly written code is a great way to overwhelm the system.
Do less. Get more performance.