R Language

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Getting to know your customers better – cohort analysis and RFM segmentation in R

  • Article

It often pays to use a tool like R, in conjunction with a relational database, to quickly perform a range of analyses, and graphs, in order to ensure that you're answering the right question, to explore alternative hypotheses, or to provide insight into a problem. Feodor demonstrates how to quickly, and interactively, explore the ways that customers purchase goods and services using cohort analysis.

2015-07-06

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Question of the Day

The Decoded Value

In SQL Server 2025, what is returned from this code: 

DECLARE @message VARCHAR(50) = 'Hello SQL Server 2025!';
DECLARE @encoded VARCHAR(MAX);

SET @encoded = BASE64_ENCODE(CAST(@message AS VARBINARY(1000)));
SELECT BASE64_DECODE(@encoded)

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