I had to install WinZip the other day, having the need to unlock a .RAR file. There’s no native support in Windows for those, and I turned to Winzip. I posted a note on Twitter and got suggestions from people for WinRAR and 7-Zip, but this is one of those areas where I don’t think it matters. Or as my business partner says

“It’s a toaster”

I know there are all kinds of toasters, some fancy ones, some cheap ones, but for the most part they’re a generic. I don’t know many people that spend more than 10 seconds thinking about what type of toaster to buy. They just buy one.