I got the news of my MVP award last week. I’m honored that Microsoft feels I do quite a bit for the community. This was my 10th or 11th, though I’m not sure since they changed around the award periods. In any case, it’s been a long time.

As I saw quite a few people posting their award (or re-award), I also noted a few people that weren’t renewed. I wasn’t surprised, even at some of the big names, since I haven’t seen them in the community much in the last year. Keep in mind, the award is for the most recent award period, not your past.

I ran across this Twitter account, which I’m guessing is someone that wasn’t re-awarded as an MVP. Personally, I think this is a poor showing of one’s professionalism. I’m sure this is why the account is somewhat anonymous.

This year we had quite a few that weren’t renewed that have been MVPs for a long time. Usually this isn’t a surprise to the individual, as they often know if they’ve been doing lots of blogging, speaking, etc. This can be surprising to others, since often we assume that person XX is always helping others. The thing I always think about is whether someone has done enough in the most recent period, not in the distant past.

And, of course, done enough in the area Microsoft cares about. If you’re the number one expert in the world with Notification Services, writing and speaking about how to keep it alive, I’m not sure you’re getting designated as an MVP.

I have no doubt that if I stopped blogging here and speaking at events, I wouldn’t be renewed. I do some work at SQLServerCentral, but I’m not sure it would be enough if I weren’t volunteering more of my time and knowledge in other ways.

The award is recognition by Microsoft. It isn’t, nor should it be, any validation of your efforts to help others. You might be a great community volunteer that does a lot of writing, speaking, organizing, and more. Those are all efforts to be proud of and continue to do, if you enjoy them. They just might not be enough to beat out everyone else, again, in Microsoft’s view.

As a friend told me, play your game. Do what works for you, and reap the rewards if they come. If they don’t, you should still be happy with what you’ve done.