James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

Blog Post

Power BI Datamarts

As mentioned in my previous blog about the Microsoft Build event announcements, the biggest news was Power BI Datamarts. This is a new self-service capability included with Power BI...

2022-06-29 (first published: )

476 reads

Blog Post

Azure IoT Central

This is a short blog to give you a high-level overview on a product called Azure IoT Central. I saw this fairly new Azure product (GA Sept 2018) in...

2022-04-11 (first published: )

171 reads

Blog Post

Microsoft industry clouds

In talking with Microsoft customers, I have found that most are not aware that Microsoft has created industry clouds (see Microsoft Industry Clouds). So I wanted to use this...

2022-01-28 (first published: )

161 reads

Blog Post

Distributed SQL

A very brief history of databases for online transaction processing (OLTP) workloads starts with relational databases (RDBMS), which worked well for many years. With the advent of the internet and...

2022-01-07 (first published: )

537 reads

Blogs

A New Word: on tenderhooks

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on tenderhooks – adj. feeling the primal satisfaction of being needed by someone, which...

Ramblings about data communities and your contributions, no excuses

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I have been active in the data community throughout my career. I have met...

SQL Server Journey till 2025 (brief)

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Quick Summary for Microsoft SQL Server till 2025, I am fortunate to be part...

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Forums

how do i map the "current" object entry in for each to one variable

By stan

hi, in an ssis  for each loop over an object variable called MyListVariable, i...

Simulating Mercury’s Orbital Motion Using Pure T-SQL (NASA 2025 Dataset)

By NKTgLaw

SQL Server is typically viewed as a transactional or analytical database engine. However, it...

Azure SQL Database | CREATE EVENT SESSION [Blocking_Capture] ON DATABASE

By DanielP

Hello, Is there a way in Azure SQL Database to change the 'Blocking Process...

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Question of the Day

String Similarity I

On SQL Server 2025, when I run this, what is returned?

SELECT EDIT_DISTANCE_SIMILARITY('SQL Server', 'MySQL')

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