James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

Blogs

Plan your 2026

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If you don't have a plan, you'll accomplish it. That's not a good thing.

Another Change

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Today Redgate announced that we are partnering with Bregal Sagemount, a growth-focused private equity...

Using Prompt AI to Help Setup Data Analysis

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I used Claude to build an application that loaded data for me. However, there...

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Forums

Certificates expired - Can't restore after creating new certificate

By WebTechie

The previous DBA created a certificate which expired 12/31/2025. I came in hoping to...

advice on diving into devops for managing BI projects

By stan

hi , i know this is a sql server forum but i think my...

Simplifying WHERE Condition with LIKE test on multiple columns

By Reh23

Good Evening, Is there a simpler way to rearrange the following WHERE condition: [Column_1]...

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Question of the Day

Which Table I

I have this code in SQL Server 2022:

CREATE SCHEMA etl;
GO
CREATE TABLE etl.product
(
    ProductID INT,
    ProductName VARCHAR(100)
);
GO
INSERT etl.product
VALUES
(2, 'Bee AI Wearable');
GO
CREATE TABLE dbo.product
(
    ProductID INT,
    ProductName VARCHAR(100)
);
GO
INSERT dbo.product
VALUES
(1, 'Spiral College-ruled Notebook');
GO
CREATE OR ALTER PROCEDURE etl.GettheProduct
AS
BEGIN
    SELECT  ProductName
    FROM product;
END;
GO
When I execute this code as a user whose default schema is dbo and has rights to the tables and proc, what is returned?

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