James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

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Blogs

Finding Balance: Things Will Come Up

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I have a presentation on finding balance in your career that got quite a...

Who Are You Doing It For?

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But as I've matured over the years, I came to realize that I needed...

Presenting Twice in May 2026

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I will be presenting my latest session, Documenting Your Work for Worry-Free Vacations, in-person...

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Forums

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By rajemessage 14195

can i use Rowversioncol ( in my database it's synonyme timestamp is used) to...

Radius Latitude Longitude

By HeftSteady

I have a table with latitude longitude in the format.  45.123456 , -111.123456 ,...

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Question of the Day

A Fun Computer Quote

Which movie featured this quote?

"All programs have a desire to be useful."
Happy April Fools!

See possible answers