James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

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Blogs

Learn Better: Pause to Review More

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If you want to learn better, pause more in your learning to intentionally review.

Azure SQL Managed Instance Next-Gen: Bring on the IOPS

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If you’ve used Azure SQL Managed Instance General Purpose, you know the drill: to...

SQL, MDX, DAX – the languages of data

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Ramblings of a retired data architect Let me start by saying that I have...

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Forums

Two foreign keys to the same table. Can't cascade deletes.

By FunkyDexter

Not sure if this is really a relational theory question but it seems about...

Connecting Power BI to SSAS and effective user not working

By Paul Hernández

Hi everyone, Below is a consolidated summary of what we validated Architecture & data...

High Availability setup - has anyone seen this method?

By Paul Lancaster

Hi all, I recently moved to a new employer who have their HA setup...

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Question of the Day

Encoding URLs

I have this data in a SQL Server 2025 table: 

CREATE TABLE Response
( ResponseID INT NOT NULL CONSTRAINT ResponsePK PRIMARY KEY
, ResponseVal VARBINARY(5000)
)
GO
If I want to get a value from this table that I can add to a URL in a browser, which of these code items produces a result I can use?

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