AndreasSchubert

I architect the invisible engines of progress - where data drives decisions, automation fuels momentum and intelligence scales with purpose.

My journey in tech began as a part-time network administrator at my university, where I gained hands-on experience managing systems and infrastructure. That early exposure led me into software development, and it was there that I discovered a lasting passion for databases - especially SQL Server.

Since 2003, I’ve worked independently as a SQL Server specialist, helping companies design, optimize, and maintain data platforms that support critical business operations. My expertise spans traditional on-premises environments as well as modern cloud ecosystems, including Azure, AWS, and hybrid architectures - allowing me to deliver scalable, secure, and future-ready solutions.

By 2007, my role had evolved from database-centric work to full-scale solution architecture. I’ve since designed and implemented complex systems across industries such as media & broadcast, finance, and goods production—where databases are just one component of a much larger, integrated landscape. Whether aligning infrastructure with business goals or orchestrating cross-functional workflows, I thrive on solving multifaceted challenges that demand both technical precision and strategic vision.

I hold multiple certifications that reflect both depth and breadth: Windows Server, SQL Server, PRINCE2, ITIL, and agile credentials as a certified Product Owner and Scrum Master. This combination enables me to operate effectively across development, operations, and leadership domains—bringing clarity, structure, and momentum to every engagement.

I’m also deeply involved in the AI space, evaluating how intelligent systems interact with enterprise data. A growing concern I’ve voiced is the tendency of organizations to grant database access to managed identities or principals without properly respecting the scope and intent of the requestor. This governance gap can lead to serious security and compliance risks, as I’ve outlined in a LinkedIn post.

And above all, I’m a huge fan of automation. I’ve written countless sophisticated PowerShell scripts to streamline complex workflows, eliminate manual effort, and ensure consistency across environments—because smart automation isn’t just efficient, it’s transformative.

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Blogs

Rolling Back a Broken Release

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We had an interesting discussion about deployments in databases and how you go forward...

A bespoke reporting solution doesn’t have to cost the earth

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You could be tolerating limited reporting because there isn’t an off the shelf solution...

Presenting with Visual Studio Code

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A while back I wrote a quick post on setting up key mappings in...

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Forums

Lots of FKs

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Lots of FKs

Real-time On-prem SQL Server Data in Excel – Over the Internet

By Cláudio Tereso

Comments posted to this topic are about the item Real-time On-prem SQL Server Data...

Can You Let Go of Determinism

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Can You Let Go of...

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Question of the Day

Lots of FKs

In SQL Server 2025, what are the most outgoing and incoming FK references a table can have?

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