in-memory tables

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We Gave Memory-Optimized Tables a Hash Lookup — Then Tried Pattern Matching Instead

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Introduction It was the week before Black Friday — the biggest online ad rush of the year. Our US-based ad-tech platform was gearing up for an insane traffic spike. Hundreds of real-time campaigns were about to go live across multiple brands, each with thousands of user sessions flowing through our system. Every incoming user impression […]

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2025-07-22

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Question of the Day

QUOTENAME Quote Parameters

When I use QUOTENAME(), I can optionally provide the character used to surround the string in the result. Can I use any character?

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