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Getting to know your customers better – cohort analysis and RFM segmentation in R

It often pays to use a tool like R, in conjunction with a relational database, to quickly perform a range of analyses, and graphs, in order to ensure that you're answering the right question, to explore alternative hypotheses, or to provide insight into a problem. Feodor demonstrates how to quickly, and interactively, explore the ways that customers purchase goods and services using cohort analysis.

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Unless development happens directly on the production database, every organization will manage one or more development and test instances. Redgate is doing research to learn how development and test databases are managed within organizations. If you’d like to know more about our plans, or are happy to help us understand the problem, please take part in this 3-page survey.

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Question of the Day

RegEx Functions II

I have this data in a table in a SQL Server 2025 database:

EmailAddressID EmailAddress
7              dylan0@ADVENTURE-WORKS.COM
8              Diane1@ADVENTURE-WORKS.COM
If I run this query, which row(s) are returned?
SELECT top 10
 *
 FROM person.EmailAddress
 WHERE REGEXP_LIKE(EmailAddress, '^d')
 AND BusinessEntityID IN (7,8)

See possible answers