I know from my end where I work primarily with data science, we are using the methodologies and data to improve how we advertise and interact with the consumer. Through this effort, maybe we can help make finding what you want easier and make that purchasing experience more pleasant for you.
Others, especially in my neck of the woods with marketing, Baidu (like Google for China) is creating deep learning products that analyze the surroundings of a blind person, send those images up to the cloud, analyze it and tell the person what they are seeing through headsets. This is helping the blind see when they are walking around in the city with the help of cloud computing and machine learning.
I'm sure, in time, we will see many other uses that have a major impact on our lives. One in particular will surely be medical diagnosis and treatment. We have a lot of scientific data, studies, patient history and so forth that can help forecast a treatment plan, outcome and so forth. Where it may not be 100%, at least will give you a good idea of what to expect and maybe what to try.