The ways to stand out on the resume is becoming more and more difficult in modern times.
I agree being a great writer will help you stand out only if you can get it read by a human.
First part of the problem with modern day applicants is they have to deal with an AI based filter.
This limits your ability to make your Resume unique, like having Infographic resume, which I did one time, but had to revert back to the boring resume formats. This is because the auto AI resume readers have trouble parsing them. These systems want plain text file resume to end up in someone database. You are actually better writing your resume in notepad and formatting it to be flexible with word wrap.
These AI base filters actually don't care what college you went to.
They are out to simply find as many keywords that are found on the job posting, before passing your information forward.
Now you have moved on to human filter or head hunter, most employers have shifted work to them to bring them applicants .
Unfortunately these AI don't do a good job filter out old/inactive Job Applications even after you withdrew them from Online Job sites. "Hey head hunters stop calling me"
Then you have Geo location issues, people from around the world apply, but most job postings do not give the conditions of employment. If it a on site in a office location, you left the head hunter shifting through them to find someone local hopefully. Hey stop calling me from 2,000 miles away, for a on site job!
Now at some point someone will actually read maybe the first line of your resume scanning for your phone number, or simply clicks on the database parsed phone number to call your directly from a headset.
Once contact is made the next steps they may have a Skype chat, and taking some type of online skill test with question that may never apply with your actual job. Then the head hunter will finally give you some information about the job you did not know you applied for and finally pass your information to the employer, you also maybe shocked to find out that the job it's self was not what you were looking for another example is a contact based job.
So what you are left with is big mess.
My suggestion is bypass the process and head hunters. Find your employers that may need your skill set.
Use social networking like linked in, find the human in that organization. Then communicate to them directly vs indirectly.
You would also be avoiding putting your personal out into public databases. A resume contains allot of person information that can be used for identity thief, or abused by head hunts. A hacker is always looking for someone who makes money.