Spotted this on the Webware feed, Earth Class Mail is a service that opens and scans your regular mail so you can read it as email! Interesting idea, plus they could make some extra recycling all that paper. Seems like the next logical if evil step would be for mail advertisers to just provide the content to them in digital format, eliminating the paper and corresponding disincentive to go crazy with mail ads. Mild cynicism aside, it's interesting.
Webware is fun to watch, lots of new ideas show up there.