I'm at the bookstore today alternating some work with some professional development time and was reading some of Celko's SQL Programming Style and was mildly startled to see him reference a couple of Steve's articles (Coding Standards Part 1 and Coding Standards Part 2). Worth taking a look at those if you haven't (regardless of the mention in the book!). As for the book, it's interesting if a bit dull in places. I'm enjoying the discussion of column naming as I can see a few places where I've made the mistakes he mentions.