ASF 017: Alex Whittles interview

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Introduction Alex Whittles is the owner and principle consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK with multinational clients in a variety of sectors. He specialises in all aspects of dimensional data modelling, data warehousing, ETL and cubes using the SQL Server stack.Alex has an MSc (Master of Science) in Business Intelligence, is a chartered engineer...

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