Phil Grayson

I’m Phil Grayson, founder of Aireforge, where we build tools to make database management more efficient, secure, and performance-driven. I’ve been working in the SQL Server space for over 25 years, with a focus on performance tuning, security, and observability. Currently, I’m gearing up to launch dbOptics, a platform designed to simplify database observability and performance tuning across complex estates, as well as Guard, a database firewall set to release next year.

I’m passionate about helping data professionals and organizations get the most out of their database environments. Aireforge has been active in the SQL community since 2016, sponsoring events like Data Relay and SQLBits, and we continue to contribute through knowledge sharing and community-driven events.
  • Interests: SQL Server performance tuning, index management, database security, automation of database tasks, observability and monitoring, knowledge sharing, cloud services, Azure infrastructure, motorcycle touring.

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Blogs

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Forums

Where Your Value Separates You from Others

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Where Your Value Separates You...

Fixing the Error

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Fixing the Error

T-SQL in SQL Server 2025: Encoding Functions

By Steve Jones - SSC Editor

Comments posted to this topic are about the item T-SQL in SQL Server 2025:...

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Question of the Day

Fixing the Error

On SQL Server 2025, I have a database that has this collation: SQL_Latin1_General_CP1_CI_AS. I decide I want to run this code: 

SELECT UNISTR('*3041*308A*304C*3068 and good night', '*') AS 'A Classic';
I get this error:Msg 9844, Level 16, State 4, Line 24 The char/varchar input type uses an unsupported collation. Only a UTF8 collation is supported with char/varchar input type in UNISTR function.What is the easiest way to fix this error?

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