The bigger question is, "When will privacy matter more than money?"
And it never will. That ship has sailed.
Younger generations have made the conscious decisions to:
- Willingly share everything online
- Prefer free services over paid services
The combination of those two things means they want to share everything online, but they don't want to pay for it. They know there are more expensive services with privacy built in, but they simply don't choose to use 'em. They've grown up accustomed to sharing their data freely with services like Facebook and Google, not pay anything for it, and deal with the consequences.
For the most part, it's mostly members of older generations (like us) that see the privacy thing as a problem. We grew up being accustomed to paying for services, and as part of that payment trade, expecting the business on the other end to be responsible about handling our data: keeping it locked safe in a filing cabinet somewhere. When a business uses our data for something we didn't expressly intend or weren't aware of, we see ourselves as being violated because we think, "It's our data and we're paying you to be good stewards."
Our generation stood a shot at pitching the value of privacy over money. We failed. The new generation will never get a chance to hear that sales pitch.
And remember, when you talk about the public, you're not talking about data professionals. You're talking about people who take pictures of their hairy parts and share 'em. "Privacy" is different now.
(Not subscribing to replies on this one because I know it's gonna get ugly, hahaha. Data professionals have a hard time wrapping their heads around this one.)