Well I haven't been offered the job, but maybe someone will pull me aside at the PASS Summit and make me an offer to take Robert Scoble's place. One can only hope though I'm not sure I can make the journey to Redmond as often as I'd need to and I doubt there's any chance my wife will move off the ranch to one in the Seattle area. That's unless Bill G wants to sell me 100 acres or so of his land cheap 🙂
In any case, I caught this interview with Robert Scoble that talks a little about his time at Microsoft and what he thinks of corporate communications through blogs.
Using a blog to communicate is an interesting idea. That's actually why I started my blog nearly 7 years ago. It was mostly for my Mom, but also a few friends when I moved away from Virginia to Denver. Phone calls are important, but with a new baby, it was hard to find time to let everyone know what was happening in my life. So I started a "weblog" back in 2000 and have maintained it on a nearly daily basis since that time.
Scoble brings up some good points about using blogs instead of email so the information is accessable. Most people don't hesitate to type emails, and they hate the thought of putting a report into some project management system. Yet a blog kind of marries the two. It's not as structured as some "system", but it's more open and accessable than email. Plus it's a pull technology for people rather than an email push.
And it's always there.
I like email and think it's a wonderful tool, but it is hampered in the corporate world. We always include too many people or not enough on the CC list. It's private and someone's always asking for a resend of information. I would have much rather had a corporate blog to make notes in and keep status information handy. Even a few simple categories, like one for every project, would have been easier to use and search than a cluttered email archive, especially with Matt the Exchange Nazi setting quotas and asking me to delete old emails.
I'm not sure blogs are the complete answer, but they are an interesting idea for corporate communications.