We are product focused at Redgate Software. Here is another of our values that focused on this:
The text on the next page is:
Shipping something amazing is better than creating something average and to budget and on time. We cannot market, sell, manage or account our way to success.
We have tried to do that. I’ve used many of our products before coming to work for Redgate. My former partners at SQL Server Central used them extensively as well. Since I have been an employee, I’ve worked with a lot of customers who constantly find value in our products.
I think we’ve succeeded, and I think that us trying to build useful software is what has helped. My fellow advocates and I constantly try to bring the voice of the customer to Redgate so that our engineers better understand your challenges. This helps them build things that are useful.
I have a copy of the Book of Redgate from 2010. This was a book we produced internally about the company after 10 years in existence. At that time, I’d been there for about 3 years, and it was interesting to learn a some things about the company. This series of posts looks back at the Book of Redgate 15 years later.