




It is really easy to see how you could use this in a real world application. For instance, you could have a web application that uses the .secure connection string to show the masked data to users without having to write any masking code at the application or database level. This way no credit card details or phone numbers would be visible on the web. I am also really liking the trend by Microsoft to release new SQL Server functionality into Azure SQL Database first as I think that it will be a real driver for people to start using the product. Why wait for the next release when you can have the functionality now? This is just another reason to start using Azure SQL Database.
References
https://msdn.microsoft.com/library/7221fa4e-ca4a-4d5c-9f93-1b8a4af7b9e8....
http://azure.microsoft.com/en-us/documentation/articles/sql-database-dyn...
http://azure.microsoft.com/en-us/documentation/articles/sql-database-pre...