This is a forum, inviting users to express their opinion.

I would consider using cut & paste to repeat your comment along the thread contributes nothing of substance.

Perhaps my comments about the article was a little harsh, but I like many others were tricked into reading this article which meant that other articles submitted by other authors were robbed of some exposure to the readers (reducing their AIR).

In my experience developers have plenty of opportunity to interact with the whole business but they choose not to. They're not interested in contributing and assume that just coding page after page of shocking code makes them a developer.

In my humble opinion the title should be "get your head out of the sand and interact with your business and you'll find you can achieve so much more!".