In six words, can you give a compelling description of your data?

I’m taking the Microsoft DAT248x course as part of the Data Science curriculum. This is one of the new courses added, and it’s about telling a story with the data. The point being made is we often only have a short window, a small opportunity to catch the attention of our target audience so they’ll investigate more. This is true whether we’re talking about another peer or up the chain of management to a C-level.

The question that was asked: can we distill the story we see in the data into a short, six-word sentence? If we can, we’ve gotten to the heart of the story and we have a chance to create a compelling message. After all, we can have mounds of convincing data. It does no good if the decision makers don’t look at it.