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The Psychology of Value

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J.C. Penney is one of the oldest and most storied retailers still in existence in the United States. For years, J.C. Penney used a pricing strategy based on setting their retail prices high and then offering discounts and coupons which savvy shoppers could use to bring down the price of goods. Prior to 2012, a trip through any Penney’s store...

The post The Psychology of Value appeared first on Tim Mitchell.

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