Thanks Bhuvnesh, but I've already read this resolution at
http://blogs.msdn.com/b/sql_protocols/archive/2006/02/21/536201.aspx
I've also previously read the feed from http://www.sqlservercentral.com/Forums/Topic570042-5-1.aspx#bm571110
but I've tried everything suggested in these posts.
The sql account has permissions to...