Description: When it comes to LASIK marketing, the best practices focus on reducing fears among potential patients. This means making sure the information on your website is accurate. You also need to provide educational content on LASIK risks and benefits. To achieve this, you should work with a digital marketing agency that understands LASIK marketing. They can help you improve your strategy, optimize your spending, and increase your patient volume. One of the most important things you can do to boost your LASIK marketing is to get your practice listed on local directories. These can be found by using census data to estimate the number of people in your area interested in LASIK. Another way to do this is to look at the Google search volumes for LASIK-related terms. Searching these terms within 15-30 minutes of your office will give you a good idea of how many people are looking for LASIK in your community.