I believe you are looking for something like this

CREATE TABLE #MyProductDates(Product VARCHAR(30), FridayDate DATE, MondayDate DATE)

INSERT INTO #MyProductDates(Product, FridayDate, MondayDate)

SELECT 'ABC' , '2012-06-15' , '2012-06-18'

UNION ALL

SELECT 'ABC' , '2012-06-22',...