I would guess the following was not intended to appeal to us developers:
"7. Developers, developers, developers
Not the kind that frustrate you every day, but the guys and gals that actually write the SQL Server code."
Maybe it is just me, but to me it was always much more interesting to talk to other developers who use the same tools as me, than to the developers who make those tools.
Not to mention the fact that most DBAs can learn a lot from a good developer...