Did you select to have the snapshot created immediately when you created your subscription? If so, then it sometimes takes time for the snapshot to be developed and it will usually take off. Monitor it for a few minutes to see if you start seeing replication activity (right click on the subscription, view synchronization status). Please post what you see.
David
@SQLTentmaker“He is no fool who gives what he cannot keep to gain that which he cannot lose” - Jim Elliot