Take a look at today's article on CTE's. It shows several methods that might help with this question:
http://www.sqlservercentral.com/columnists/phe/2926.asp
Depending on how complicated you want to get with the query, you could simply join the table to itself.
SELECT t1.pname
FROM table t1
JOIN table t2
ON t1.pno = t2.old_pno