I actually think Phoqueme has some valid points regarding the quality of the article and the need to be succinct. Okay, doing a SoundEx on his name may be a little sad, but not anywhere near as sadly pretentious as all that 'first steps to the set based thinking shift' and 'Rebar' twaddle. I mean, where did that RBAR term come from anyway? Someone banging on about how bad cursors are, for the umpteenth time no doubt.
Oh to be a SSC champion... perchance to dream.