When I was working in the video game industry, we saw a huge transition in business models in the online gaming sector.
It was pretty much the standard that all online massively multiplayer games charged between $15 to $25 dollars per month to play the game for unlimited time for that month.
Then a great change happen when a lot of companies tried "Free2Play" style models in Asia and Europe that caught fire. You could play the game for free with optional in-game store purchases that broke out into 3 typical categories: Power, Vanity and Utility.
Insert mobile (smart) phones here ->
Our game, which was a subscription based model, adapted this concept as a hybrid model. Free2Play or Subscription. Free customers got to play for free with in-game store options and limited game content where Subscription customers got the best of both worlds.
When this transition happened, the customers were not too happy. Going from Subscription to Free meant something different to them because free2play was tied to nickle & diming the customer on top of potentially selling power to players who had the most money.
At the end of the day, we spend millions making the game. We also spent millions supporting the game. Most online games have to have large server farms in that day. Bandwidth, operations, Oracle licenses and so forth are not cheap.
New business models are adapted to survive, not piss you off.