if there are no rows present:
DBCC CHECKIDENT (yourtablename, RESEED, 0)
from the books online:
| DBCC CHECKIDENT ('table_name', RESEED, new_reseed_value) | The current identity value is set to the new_reseed_value. If no rows have been inserted to the table since it was created, the first row inserted after executing DBCC CHECKIDENT will use new_reseed_value as the identity. Otherwise, the next row inserted will use new_reseed_value + 1. If the value of new_reseed_value is less than the maximum value in the identity column, error message 2627 will be generated on subsequent references to the table |