I was reading Seth Godin today and he makes this claim:
If 2% of a population takes coordinated action, it makes a difference. If 5% do, it can change everything.
It’s not 2% or 5% as a claim without any context. Rather, if we know what percentage is required to make a difference, if we can increase that, even marginally compared to the overall population, we are better for it.
Applying this to technology, we aren’t going to be able to convince everyone. But if we can get some idea of what percentage it would take to cause a change for the better, we should focus on those most likely to adopt. A lot of changes in technology have started with an initially modest adoption. And while I believe the “shun” statement was tongue-in-cheek, I definitely agree with how Seth concluded his post:
Instead, we have the chance to find and connect and celebrate the people who care enough to make a difference.