Today I want to share my process for blogging and making weekly YouTube videos.
I’ve been hesitant to write this post because of how much I am still refining the process. Since I started making videos two years ago, not a few weeks go by without trying something new. I frequently try to improve my video and audio quality, learn new teaching strategies, and automate parts of the editing process.
So while I am excited to share what goes into making one of my videos, please be aware that it is still a work in progress.
My July 2019 Process for Creating Weekly Videos
Think of a topic – Monday/Tuesday
When I started blogging and making videos, thinking of topics to write about was difficult.
Then I started keeping a OneNote notebook to build up a list of ideas. Whenever I learned how to solve a problem or helped someone else solve a problem, I would write that idea down.
I also began outlining presentations I wanted to give and added a blog/video idea for each demo that I knew I wanted to include in my presentation. Not only did this help spread out the work required for creating a new presentation, but it gave me a lot of material to create for my blog and YouTube channel.
Today I have what feels like an endless list of topic ideas to write about. Every Monday and Tuesday I browse my list and choose what I think would be a good topic to use for the upcoming week’s post/video. I take into consideration whether I discovered something particularly surprising recently, whether I need to create some demos for an upcoming presentation, and how busy my upcoming week is with other events.
The goal is that by Tuesday night I know what topic I’ll want to work on during the upcoming week.
Create Demos – Wednesday/Thursday
On Wednesday and Thursday I write my demos.
Some weeks this is easy: often when I add a topic to my idea notebook, I include code that either partially or fully meets my demo needs.
Other weeks this step is more involved. This happens in particular when I need to pin down why a certain behavior is occurring. Maybe I discovered an interesting SQL Server behavior during my workday but didn’t have time to dig into why it was happening. I might have found a quick fix to get me through the problem at work, but I want to do a little bit more research to get to the root cause for my post/video.
This is often my favorite part of the process, although sometimes it can also be the most frustrating. There have definitely been weeks where I start out with one idea in mind, but after struggling to build a solid demo, I choose a different topic for that week and stash away the original idea to try again some time in the future.
Film – Friday
I usually film my videos on Friday nights. Except when I film them on Saturday mornings.
Having a permanent studio setup in my basement has made this process much easier. Instead of needing to make sure my video background is clear of toys/general clutter, needing to set up lights and cameras, and asking for perfect silence from everyone in the house, I now have a space I can just sit down and record without any fuss.
I shoot my videos in one continuous take that later gets edited for content. I’ve listed the gear I use to shoot on at the bottom of this post, but to get a good feel for my setup check out this week’s video starting at the 2:54 mark. I think it gives a cool example of how much lighting matters in these types of videos, as well as the benefits of post-production color grading.
Edit – Saturday/Sunday
Editing the raw video and audio recordings into a short and (hopefully) entertaining and educational video is where I have evolved my process the most.
Since I record everything in one long take, the first thing I do is sync up all of the various footage from cameras, screen captures, and audio recordings.
I then use Adobe Premiere’s Multi-Camera editor to produce the rough cut of the video. This process is a lot like producing a live TV show – I use keyboard shortcuts to jump between video and audio tracks in real-time. By the time I finish watching the raw footage, I have a pretty good edit of the final video.
Once I have the initial edit done, I go back and start adding whatever additional overlays and screenshots I want to include. This part used to be a huge burden because Premiere requires 8-10 clicks just to get a screenshot added to the editing timeline.
Then I watched this 4-hour long video of a professional editor editing a YouTube video in real-time. The key takeaway was how much he is able to automate using AutoHotkey.
Inspired, I wrote my own AutoHotkey script to copy screen caps from SnagIt directly into Premiere with a single keyboard shortcut. This saves me a TON of time, not to mention makes the process of editing much more enjoyable.
Although all of this editing is time consuming, it’s also fun. I create tightly edited videos like this because it’s the type of video that I’ve always wished there was more of in the YouTube programming space. I figured if these are the kinds of videos that I want to watch, then hopefully other people will want to watch them too (and you have been, thank you!!!!)
Blog and Schedule – Monday
By Sunday, my video is usually done and uploaded (but not shared) on YouTube.
Sometimes I write my blog post on Monday nights, sometimes it gets written earlier in the process. Writing the post usually goes quickly since all of work of creating demos and thinking of a logical structure has already been prepared for the video.
Once the post is written, I schedule the post and video to automatically publish the next day.
Tuesday morning the post and video go live at 7am and the whole process repeats itself later that evening.
Tools of the Trade
Below is the list of gear I currently use. These are all tools I currently use to produce my online videos. Some of the links below are affiliate links to help fund my coffee consumption during those early morning editing sessions.
Software and Subscriptions
Epidemic Sound – Royalty free music and sound effects. Easy to search. I used to scour the internet for royalty free tracks, and while there are a lot out there, I got tired of searching through all of the junk to find the high quality recordings.
Adobe Creative Cloud – I’ve been using Photoshop and Premiere for decades. New versions of Premiere are generally buggy and terrible, so I usually wait a few months until a few updates come out after a release before installing a new version (and always install it side by side with the old version).
Handbrake – I use this to convert my variable frame rate SnagIt screen recordings into constant frame rate videos that will sync nicely with my video footage in Premiere
Canon 80D DSLR – I bought this camera specifically for shooting video and it has proven to be a great value. Depending on where I am shooting, I will use the the 18-55mm kit lens, a Canon 10-18mm EFS lens (great for hand held selfie shots), or a Canon 50m f/1.4 EF lens (when set up in my studio).
Manfrotto Aluminum Tripod – Great solid tripod. I’ve owned several of these throughout the years and they perform great. I pair this with my favorite tripod head, the Manfrotto Joystick, which gives full 360-degree smooth adjustments.
JOBY GorillaPod – I love this little tripod when shooting handheld or when traveling because I don’t have to bring full sized tripods with me (although, that means I’m usually moving tables and standing near objects that the GorillaPod can mount to).
RODE VideoMic – My go-to when I am recording within a few feet of the camera. Captures great audio, and the windscreen doubles as a dog-toy (not really…but dogs will try to eat it).
Tascam DR-05 – I use this when needing to capture 360-degree sound (typically when multiple people are talking on stage). In addition to using the built in microphones (which are decent), I also use it to record sound from an external microphone.
RODE Lavalier Microphone – A clip on mic. Essential when I’m standing far away from the camera or in noisy environments.
Studio backdrop and lights– This kit includes backdrops, stands, and lights. It’s not high quality, but if you aren’t afraid of modifying things to fit your needs this works really well as a starter pack. I replaced the included bulbs with 100W LED equivalents and rigged it up so that there were two lights in each softbox.
GVM LED Panel Light – My favorite light that’s easy to take with me wherever I go. Lots of good light as long as you keep it within a few feet of you.