Of course, for some people their name will be a problem. Consider myself against a fictional peer who is a developer called Steve Jones but isn't the well respected editor of SQLServerCentral.com. You search for me with my less common combination of forename and surname and you will quickly find my easily identifiable postings here, my website (perhaps that's detrimental), my blog, my LinkedIn profile, my Facebook page, my posting on various other sites e.g. the glorious BBC (weep you Americans at the quality of our TV output!!! - only teasing, please don't flame me), however, our fictional Steve Jones will be hidden amongst all the contents on all the other Steve Jones' and especially behind other's successes.
This is an issue for some people. Not for others (look at Steve's examples of Jon Skeet and Iris Classon). Suddenly naming your child after a fruit or a piece of furniture might pay off
-- Stop your grinnin' and drop your linen...they're everywhere!!!