I'm not sure "we" are the right people to be marketing this career. Maybe "we" are, but doesn't that sort of get into the whole guild concept (master/journeyman/apprentice, and so on)?
I think employers who hope to benefit from future generations of IT pros are the ones who really need to market it.
- Gus "GSquared", RSVP, OODA, MAP, NMVP, FAQ, SAT, SQL, DNA, RNA, UOI, IOU, AM, PM, AD, BC, BCE, USA, UN, CF, ROFL, LOL, ETC
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"Nobody knows the age of the human race, but everyone agrees it's old enough to know better." - Anon