Contrary to popular belief, the reads are usually the result of an index or two on the table you're inserting into. There could also be a trigger on the table.
--Jeff Moden
RBAR is pronounced "ree-bar" and is a "Modenism" for Row-By-Agonizing-Row. First step towards the paradigm shift of writing Set Based code: ________Stop thinking about what you want to do to a ROW... think, instead, of what you want to do to a COLUMN.
Change is inevitable... Change for the better is not.